New web address: www.gosialetki.wordpress.com
Monday 17 April 2017
Saturday 4 March 2017
OFF Content: #DanceYourLife
A Luxury of horse riding
When I am the one who pulls the strings of my World.
More often, it is like a Dance
Where I am Led
And Only THE WAY I dance
Is where my Freedom Lies.
-- A Horse Rider and (Beginner) Dancer
Wednesday 21 December 2016
Business: 3 Key Difference Between B2B and B2C Content Marketing
Although you still sell to a person, there are some differences between
marketing to businesses and marketing to individual customers. Both business-to-business
(B2B) and end-customers buy to satisfy their needs; however, the specific needs
and nature of the purchase process differ. The success of your content
marketing strategy depends heavily on understanding these differences and using
them in your favor.
This article explains how to build an effective digital content marketing
strategy by highlighting the 3 key differences in selling to B2B and
B2C.
Although you still sell to a person, there are some differences between
marketing to businesses and marketing to individual customers. Both business-to-business
(B2B) and end-customers buy to satisfy their needs; however, the specific needs
and nature of the purchase process differ. The success of your content
marketing strategy depends heavily on understanding these differences and using
them in your favor.
This article explains how to build an effective digital content marketing
strategy by highlighting the 3 key differences in selling to B2B and
B2C.
Friday 11 November 2016
Sunday 9 October 2016
Business: Co ma wspólnego tworzenie contentu z tworzeniem ubrań?
Pisanie tekstów na blog, stronę internetową czy platformy social media, czyli tworzenie tzw. contentu - jest zadziwiająco podobne do tworzenia ubrań. Z tą różnicą, że zamiast tkanin używamy słów.
Ubieram osoby, marki i siebie w autorskie teksty, które, podobnie jak ubrania, są kluczowym elementem wizerunku, jaki przedstawiamy światu. Niewątpliwie, zarówno w życiu jak i w biznesie to, co mamy do powiedzenia, jest równie istotne, jak to, co w jaki sposób prezentujemy się naszemu odbiorcy. Piękny wizerunek marki, organizacji czy osoby, musi iść w parze z odpowiednio wystylizowanym i jakościowym przekazem słownym. Tylko wtedy powstaje spójny, wiarygodny i efektywny przekaz.
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