Although you still sell to a person, there are some differences between
marketing to businesses and marketing to individual customers. Both business-to-business
(B2B) and end-customers buy to satisfy their needs; however, the specific needs
and nature of the purchase process differ. The success of your content
marketing strategy depends heavily on understanding these differences and using
them in your favor.
Although you still sell to a person, there are some differences between
marketing to businesses and marketing to individual customers. Both business-to-business
(B2B) and end-customers buy to satisfy their needs; however, the specific needs
and nature of the purchase process differ. The success of your content
marketing strategy depends heavily on understanding these differences and using
them in your favor.
This article explains how to build an effective digital content marketing
strategy by highlighting the 3 key differences in selling to B2B and
B2C.
